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Are you adapting to the evolution of new online marketing trends, or in danger of losing out to the web’s natural selection? Scott Provost of Perception Is Reality examines the way companies in the biotools industry are playing to this well-known “biological paradigm” to innovate their marketing and advertising reach. In his article, Provost highlights the key elements of successful marketing evolution as providing “relevant and informative content,” risking “giving something valuable away because it will be useful to customers,” and building trust by keeping promises. You can read the full text of this article by clicking here.

Marketing Natural Selection or Directed Evolution? written by Scott Provost originally appeared on Percepta Associates’ Perception Is Reality blog on August 21st, 2009.